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Simple, transparent pricing

14-day free trial on all plans. No credit card required.
Save 20% with annual billing.

Starter
$49/mo
1 seat
3 active experiments
500 AI generations/mo
Meta, Google & Email channels
Approvals workflow
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Most popular
Growth
$149/mo
1 seat
Unlimited experiments
2,000 AI generations/mo
All channels
3 brand profiles
Monthly growth reports
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Team
$399/mo
5 seats
Unlimited experiments
10,000 AI generations/mo
10 brand profiles
All channels + landing pages
Team approvals
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Enterprise
Custom
Unlimited seats
Unlimited everything
SSO / SAML
Dedicated CSM
SLA + priority support
Contact sales

All plans include Brand DNA, AI Copilot, and real-time analytics

Compare plans

StarterGrowthTeamEnterprise
Seats115Unlimited
Active experiments3UnlimitedUnlimitedUnlimited
AI generations / mo5002,00010,000Unlimited
Brand profiles1310Unlimited
Meta Ads
Google Ads
Email
LinkedIn & TikTok Ads
Landing pages
Approvals workflow
Growth reportsMonthlyWeeklyCustom
Team approvals
SSO / SAML
Dedicated CSM
SLA & priority support

Frequently asked questions

How does the 14-day free trial work?

Every plan starts with a full-featured 14-day trial. No credit card is required to sign up. At the end of the trial you can choose a paid plan or your account will be paused — we never charge without your consent.

Can I switch plans later?

Absolutely. Upgrade or downgrade at any time from your account settings. When you upgrade, you are prorated for the remainder of the billing cycle. Downgrades take effect at the next renewal.

What counts as an AI generation?

Each time MarketLab's AI generates an ad copy variant, email subject line, or image concept, that counts as one generation. Editing or tweaking an existing generation does not use a new credit.

Do you offer annual billing?

Yes — save 20% when you pay annually. You can switch to annual billing at any time from your account settings.

What payment methods do you accept?

We accept all major credit and debit cards via Stripe. Enterprise customers can also pay by invoice.

What happens if I exceed my generation limit?

We will notify you at 80% and 100% of your monthly limit. Once you hit the cap, AI generation pauses until the next billing cycle or until you upgrade. Your experiments and data are never affected.

How do I get Enterprise pricing?

Contact our sales team at sales@market-lab.ai and we will put together a custom plan tailored to your organization's needs.

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14 days free · No credit card · Cancel anytime